Take this simple quiz to see if your company Website cuts the mustard.
Question 1: Does your company have a Website?
A: Yes
B: No
If you answered A: Excellent. Your company understands the value of 24/7 branded communications. If you answered B: Your company needs a Website now. You need to contact don@adcoinc.com now.
Question 2: How recently have you looked at your company Website?
A: Within the last few days
B: It’s been a while
If you answered A: Very good. If you answered B: Hmmmmmm. How can you expect your customers to be engaged by your site if you’re already bored with it.
Question 3: Do you like to show your company Website to your friends?
A: Yes
B: No
If you answered A: Cool. That means you like it. If you answered B: Uh Oh. Are you ashamed of it or just disinterested? Either way it means your Website needs to be more interesting – maybe a lot more interesting.
Question 4: Do customers or business associates comment on your Website?
A: Yes
B: No
If you answered A: Good. That means they are seeing it and probably using it. If you answered B: Either they’re not visiting it or the experience is underwhelming. It’s time to investigate.
Question 5: How recently have you updated the content on your Website?
A: Within the last month
B: It’s been a while
If you answered A: Awesome. An up to date site is paramount to clear communications. If you answered B: If your latest online press release is from 1998, you’ve got content issues. If a customer or business associate happens to stumble on your site, they’ll either think that you’re out of business or you simply don’t care – both really bad.
Question 6: Will this Website quiz answer all my Website questions?
A: Yes
B: No
If you answered A: What are you, nuts? If you answered B: Of course not, but at least it got you thinking (or thinking more) about how important a smart Website is to your company. Contact don@adcoinc.com now to start some serious dialogue about your Website.
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